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Senior Marketing Consultant
at CVS Health
Solon, OH

Senior Marketing Consultant
at CVS Health
Solon, OH

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Job Description
The Senior Marketing Consultant is responsible for the development, planning and implementation of omni channel marketing campaigns that support our client's customer acquisition goals and strategies.

Our marketing consultative services are designed to influence multiple areas of Medicare consumer marketing across multiple product lines. This impactful team member will serve as a subject matter expert and valued contributor to Government Services Client Engagement team.

As a Senior Marketing consultant, you will need to have a deep understanding of digital marketing and marketing functions as well as an appreciation of end-to-end consumer offline and digital lead generation, nurturing, and conversion. This will include and but limited to using such understanding to drive consumer engagement to websites.

Since this position is within a highly regulated healthcare industry with extensive legal and compliance requirements, you will be challenged to develop breakthrough marketing plans and initiatives that align with business objectives and adhere to regulations. This position requires all the previously outlined tasks while also working to elevate creative and optimize campaigns to drive desired client results.

Required Qualifications
1) 3-5 or more years' general marketing experience with advertising agency direct or collaborative experience preferred

2) 3+ years of Digital Marketing experience, including paid search, display and SEO

3) Experience using Marketing Analytics to develop, implement, and evaluate marketing campaigns

4) Experience using Adobe Analytics, DoubleClick Search, Google Ad Words

5) Experience leading digital market campaigns from the initial understanding of your consumer through process implementation, selection of the right technology and tracking of the overall process until completion.

Preferred Qualifications
1) Advertising Agency Experience

2) Past experience developing content and/or copywriting

Bachelor's Degree - Marketing or related field

Business Overview
It's a new day in health care.

Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation's premier health innovation company. Through our health services, insurance plans and community pharmacists, we're pioneering a bold new approach to total health. As a CVS Health colleague, you'll be at the center of it all.

We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.

CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran - we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team. Please note that we only accept applications for employment via this site.

If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.

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