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I got the chance to talk to ten recruiters from very different parts of The McGraw-Hill Companies. Whether from different locations (Columbus, London, Monterey, NYC, Westlake Village), different divisions (Information & Media, McGraw-Hill Education, Standard & Poor’s) or recruiting different positions (entry level, interns, editors, managers, directors, specialists, Tech) recruiters share some similarities when dealing with job seekers. However they also have unique experiences and preferences to share. In this post, recruiters share some advice for job seekers on what to do and not do when applying and interviewing for a position.

Early one morning, I was able to snag an hour with our Executive Vice President of Human Resources, John Berisford, and get him to talk about a wide range of subjects: why he joined McGraw-Hill, growth areas in our businesses, successful workforce personality types, digital transformation, and what job seekers should know about McGraw-Hill. This is the first of a series of blogs excerpted from that conversation.

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About the Author: Pat Kendall is a nationally certified resume writer and e-resume expert with 20+ years of experience. Pat is the author of two books on electronic resumes / online job search and contributor to The Complete Job Search Guide for Latinos.

Your involvement in academic and/or trade associations can help to reinforce your candidacy, as many employers view such memberships as indicators of your commitment and professionalism. In fact, the names of organizations are typically used as criteria in keyword searches, so be sure to include them -- along with any related training or certification programs sponsored by the organization.

A well-written summary statement sets the tone for the entire resume and establishes that you have the desired experience and skill-set to do the job.

Resume keywording is the process of adding legitimate keywords to your resume to maximize its keyword content. Since most resumes are processed electronically – and ranked and scored based on their keyword content – it's very likely that the effectiveness of your resume will hinge on whether it contains the right keywords.

For most people, the heart and soul of their qualifications--the "substance" that ultimately sways employers--is their job descriptions. Optimizing them is a priority, but how do you write job descriptions that get employers' attention? Is there a magic formula?

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